Philadelphia, PA (PRWEB) February 02, 2012
As a leader in custom printed shirts, Rush Order Tees is committed to acquiring the best talent at all levels and aspects of the business. To grow as a market leader among providers of custom printed shirts for consumers is of course a principal goal. Beyond that, were committed to extending the level of service, quality and value consumers have come to expect from us – to corporate buyers of company shirts and uniforms. Marketing our business friendly message to corporate buyers is a priority as we continue to enhance the consumer experience in designing custom printed shirts online.
The addition of Ron Reed to the leadership team brings broad-reaching experience and depth to the Company. Rons experience in marketing across all major disciplines – Internet (SEM, SEO, Site Design, et al.), social (SMM), email, multimedia, TV, radio, direct & print – is already proving a valuable asset to the Company. Ron has managed marketing, IT, and broadly applicable business and contract management projects at a senior executive level. He has been the senior PM on the development of new websites and redesigns of existing ones. His work has been instrumental in aligning organizational missions and specific departmental objectives and strategies across marketing (Internet-based & traditional), sales leadership, IT, HR and operations to support objectives in revenue, lead generation, talent acquisition, operational effectiveness and the development of strategic alliances.
Prior to joining the Rush Order Tees team, Ron worked for Venture 3 Systems (creators of Telikin brand computers for seniors) as the Web Marketing Manager where he created and managed all online marketing initiatives and the companys web presence. This included marketing across all the leading search engines (Google, Yahoo, Bing) plus all social marketing (Facebook & Twitter) as well as all display ads, web-alliances and content marketing. After inheriting the companys seven month old YouTube Channel with only 165 views, Ron took sole ownership of the project to bring the channel past 20,000 views in under five months and making YouTube a consistent top-5 referral site for the business.
Ron proposed and managed major site improvements to enhance the visitor experience, increase conversion rate by web and phone, and to drive technical SEO & SEM improvements (including relevance and quality). Ron proposed and contributed to the expansion and training of personnel for phone sales to align the web, media and sales messages under an Integrated Marketing Communications plan to support both B2C sales and B2B strategic initiatives with major retail partners including Best Buy, Sears / K-Mart, Radio Shack, Frys and Amazon. Ron also created and managed the companys direct Amazon listings and enhanced Amazons own product listings through personally authored submissions and direct communications with Amazon.
Before his success with Telikin computers, Ron led web, social and email marketing and initiatives for Pleasant Valley Home Mortgage (a $ 450-million lender) during a growth stage that saw the company expand significantly throughout the Northeast and Mid-Atlantic regions. Ron managed all SEM, SMM and the full development of a completely new company web-site and CPC landing pages leading to dramatic increases in lead generation (the principal objective) in excess of 150%.
As the Vice President of Marketing and Operations with OPG Global & Staffing.org for five years, Ron acted as senior project manager on the highest priority initiatives including the development of all new affiliate web sites, related e-marketing, and operational matters including the management of two major office relocations and expansions, assistance with VC investor relations, and the development of strategic alliances, sponsorships, paid advertisers, and public agencies. When the Companys flagship site for over ten years (Staffing.org) was purchased, Ron focused on Staffing.org where he stayed and continued duties as the Vice President of Marketing & Online Media at the behest of new ownership even beyond the companys eventual out-of-state relocation before ultimately accepting an offer from the more locally based Pleasant Valley Home Mortgage.
Building on his work managing corporate marketing, online media and business operations, Ron worked for Allstate, Inc. as a member of its corporate marketing team focusing on the companys then newly acquired workplace group division. Working closely with the Senior Director of Sales, Ron took ownership of marketing communications with a focus on B2B proposal writing for all corporate Sales Managers throughout Pennsylvania and New Jersey regions. Ron codified results, established and reported key performance indicators for the region while creating collateral in line with corporate communications policy. To better contribute to the organization, Ron acquired full insurance licenses in six lines to become a legally recognized authority on subject matter in collateral, e-communications, and business proposals.
Preceding his work with Allstate, Ron accepted a role as Business Manager which led to promotions to Chief Marketing Officer and Chief Information Officer of Basement Dr. & MD Environmental, Inc. – a large construction and remediation company with $ 45 million in annual revenue and over 500 employees with five offices in PA, NJ, DE, MD and NY. Under both CMO and CIO roles, Ron was ultimately responsible for all media buying, marketing initiatives and major corporate technology contracts.
Ron shifted investments in IT and marketing by personally sourcing, bidding and negotiating multiple new contracts which ultimately led to the company saving an average of $ 50,000 in monthly recurring costs. Ron established metrics and KPIs as more effective resources for executive leadership and middle management. His initiatives across marketing, IT and talent management led to improved effectiveness, drastically improved alignment with regulatory agencies and increases in lead quantity and quality while further establishing Rons senior leadership, project management, marketing, and contract negotiations skills.
Ron has been published in print and online as an in-house Senior Researcher, Technical Writer and Editor with two of the worlds leading publishers – McGraw-Hill Companies and Reed-Elsevier. With both organizations, Ron specialized on writing for business and industry. His exceptional research and writing work led to multiple promotions, bonuses and recognitions for contributions of quality and quantity in each of these leading global organizations. Ultimately his experience and access to high-level business leaders in these companies and strategically partnered organizations yielded massive insight into business management, contracting, marketing and leadership laying an exceptional foundation for Rons professional career.
Ron has also worked as a professional corporate speaker on time and team management under Day-Timers Inc.s contract with Stephen Covey – author of the best-selling Seven Habits of Highly Successful People which served as the foundation for corporate speaking events.
Ron is already proving to be a valuable addition to the Rush Order Tees organization as he works with leadership, the team, and external partners to further develop the companys marketing strategy, online presence, corporate mission, long term and priority objectives, and new product offerings to support the expansion and growth of Printfly and Rush Order Tees. Im honored to be a member of the team and look forward to expanding awareness of companys value proposition to consumers and businesses.
About Rush Order Tees | Printfly
Rush Order Tees ( http://www.RushOrderTees.com | http://www.Printfly.com ) has been in business for over 10 years.
Since it’s founding Rush Order Tees has
Concord, NH (PRWEB) June 1, 2009
GreenPoma.com, an online retailer of premium, energy-efficient light bulbs is pleased to announce that it is expanding its lineup of low energy halogen lamps to include energy-saving chandelier light bulbs. Philips Halogena(R) Energy Advantage bulbs use less electricity while maintaining a bright, crisp, white light.
“While it’s common for homeowners to think of compact fluorescent lamps (CFLs) when seeking to reduce their lighting electricity use, it’s hard to find super-compact CFLs to fit some chandeliers and wall sconces,” says Suzanne Ellinwood, Co-owner of GreenPoma.com. “We’ve been impressed with Philips’ energy-saving chandelier light bulbs, which have raised the bar on the energy-efficiency of traditional halogen bulbs without trading off their pleasing light quality and superb dimmability.”
The new 25 watt “fiesta” shape energy-saving chandelier light bulbs have a clear glass bulb, are just over 4 inches long and have either medium or candelabra bases. They are 38% more efficient than the 40 watt incandescent lamps they are designed to replace and contain no mercury.
“We’re always on the lookout for great, greener, more energy-efficient light bulbs for our customers,” Ellinwood says. “We like these environmentally-friendly bulbs so much that we’ve integrated them into our Bulb Finder to match customers with the decorative fixtures they want to re-light”. For more information on GreenPoma’s selection of energy-efficient light bulbs, please visit http://www.GreenPoma.com.
About GreenPoma
GreenPoma was founded on the desire to inform and educate consumers on greener lighting options. Offering a variety of energy efficient lighting alternatives for sale on its website, the company leads the way in the green revolution with hard-to-find bulbs from leading manufacturers, recyclable packaging, reports on dollars and carbon dioxide emissions saved, plus simple, savvy advice generated through its unique Bulb Finder tool. To make a purchase or learn more about GreenPoma, please visit http://www.greenpoma.com.
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Brooklyn, NY (PRWEB) December 14, 2010
Are environmentally friendly light bulbs doing consumers more harm than good? In the April/May 2010 issue of Architectural Lighting, Elizabeth Donoff, ALs editor, expressed uneasiness concerning the transition to eco-friendly lighting, stating, What is of greatest concern to me is that this switch in lighting sources can be simplified to an either-or proposition. Donoff observed that the attention and praise that CFL and LED bulbs have earned from the media and the public has forced a steady stream of technologically immature products onto the market while keeping higher performing lighting options from consumers views. One of the most consistently high performing and environmentally friendly light sources are halogen light bulbs, a technology often overlooked amidst demands for new eco-friendly lighting. As Donoff noted, and BulbAmericas lighting experts agree, the adoption of halogen bulbs is a step consumers can take toward home energy efficiency.
Lasting anywhere from 2,000 hours to 12,000 hours, halogen light bulbs achieve life hour ratings significantly better than incandescent bulbs but when compared to CFLs and LEDs underperform. BulbAmericas Lighting experts and industry leaders have found that this underperformance is often exaggerated because consumers have been encouraged to focus too much on how long a bulb lasts rather than its efficiency and disregard what the actual qualities of light of LED and CFL bulbs are. With regard to efficiency, or luminous efficacy (lm/W), halogen bulbs have an efficiency rating of between 10-30lm/W and LED light bulbs a rating of anywhere between 17 lm/W to 49 lm/W. This means that halogen bulbs can perform as well and sometimes better than LED bulbs. Though the efficiency of LED bulbs is promising, studies by consumer advocacy groups have found that there is little performance uniformity among LED bulbs: some are high performing whereas others do not even outperform incandescent bulbs. Though CFLs are more efficient than both halogen and LED bulbs, they use small amounts (1mg 5mg) of mercury, a neurotoxin, and thus present environmental concerns.
So where do halogen bulbs surpass LEDs and CFLs? BulbAmericas lighting experts observed it is in color faithfulness and their breadth of application. With regard to color faithfulness, or the color rendering index (CRI), LEDs and CFLs are inconsistent. A 2009 report by the Pacific Northwest Laboratory for the US Department of Energy found that LED replacement bulbs for directional MR16s and more diffuse light sources like A-shape bulbs had CRI scores at best 85 and at worst below 70. In other words, LED replacement bulbs may not be able to accurately display the colors in your home, restaurant, or store. Though CFLs fare slightly better than LEDs, halogens are by and large the best choice when color is important, such as in spaces like a kitchen or retail environment. BulbAmericas latest halogen bulbs from Philips, GE, Osram, Ushio and others are offered in nearly every shape from candelabra to T3 with CRI scores of 100 or very close to it, meaning that these bulbs portray color identically to daylight colors. Another advantage of halogens over LEDs and CFLs is that halogens produce a versatile light. In low voltage 12v MR16s, halogens can produce a highly focusable light perfect for spot or broader beams, whereas in PAR shapes halogen bulbs are exceptional for flood lighting and general illumination. LEDs have long struggled as general light sources and CFLs are inconsistent as directional light sources. Though LEDs and CFLs may be the longest lasting and most efficient, sometimes they are simply the wrong choice in certain applications and consumers lighting may suffer because of it. Halogens on the other hand are found in nearly all applications from stage & studio lighting to surgical and medical lighting. With respect to LED replacement bulbs, a 2010 report for the US Department of Energy on LED bulbs found that many of them do not correspond to the dimensions of the shapes they are replacing as specified by the American National Standards Institute (ANSI) codes. What this means is that an LED MR16 intended for a specific track lighting fixture may not fit it even though the LED MR16 has the same ANSI letter-code as the bulb it is replacing. Having been around for a long time, halogen bulbs conform to all industry standards and their use will certainly reduce consumers headaches in finding replacement light bulbs that fit their existing fixtures.