Tag Archive: marketing

February 19th, 2012
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Tampa’s Innovative Seo Training Academy Celebrates 5 Several years of Educating Scholars in the Methods of Internet Advertising and marketing and #Search engine optimization


Tampa, FL (PRWEB) January 02, 2012

In celebration of their fifth year anniversary teaching students the secrets to top Search Engine rankings, The Tampa SEO Training Academy is pleased to announce a special 25% off anniversary offer on each of their SEO training courses for January.

While SEO techniques have evolved and changed over time, what hasn’t changed over the last five years is the Tampa SEO Training Academy’s commitment to helping others grow their businesses, expand their careers and make more money.

Steven Scott, CEO & Director of Training at The Tampa SEO Training Academy, a Licensed Associate Member of the Search Engine Academy, has been in the internet marketing business for over fifteen years. Since launching the Tampa SEO Training Academy in January of 2007, Scott has trained hundreds of students from all over the world in the best-practices (often called “white-hat techniques”) needed to achieve top rankings in the search engines.

“Sharing my knowledge of the Search Engines with my students these last five years has been a wonderful experience. It’s extremely rewarding seeing those ‘ah-ha’ moments students have in class when things just seem to click and their eyes widen,” remarked Scott. “You can practically see light bulbs go off over their heads. It’s even more inspiring when an excited past student calls to boast that their online sales have doubled as a result of what they learned sitting in my classroom. That really makes it all worthwhile.”

Scott’s Tampa SEO Training Academy offers participants a “2-Day Basic Essentials” course, a “3-Day Advanced Techniques” course and a “5-Day SEO Mastery” course. Courses are designed for anyone interested in understanding the tools and techniques required to get top search rankings – from business owners and entrepreneurs, to sales and marketing managers, to web designers and SEO professionals.

Scott insists that participants do not have to be web developers or programmers to understand and implement the course material. “When you get right down to it, these are marketing courses,” said Scott. “If you happen to know HTML or are a web developer, you’ll certainly take away ideas from a different perspective. However, anyone interested in marketing their business on the web will return to work filled with the know-how needed to get the job done.”

Each SEO Training class is capped at just 10 attendees to ensure students get the individual instruction and hands-on attention necessary to leave class with actionable next steps for improving their website. “For some students, the week they spend with me can be a life altering event,” Scott said. “Many participants head home at the end of class filled with new found enthusiasm, energy and great ideas that they can’t wait to get started on,” noted Scott.

Participants may also opt to obtain their SEO Certification. If they achieve a passing grade on the subsequent test, students are awarded a Certification of Skills in SEO and may display the awarded Search Engine Academy SEO Certification Seal anywhere they choose. Attendee’s may also elect to earn Continuing Education Units (CEU’s) for the training. In addition, every participant receives six months of ongoing mentoring from the Tampa SEO Training Academy. The availability of CEUs and the six-month mentoring programs are perks offered by no other SEO training program in the US.

For more information on class dates and pricing or to register for any of their scheduled SEO Training courses in 2012, visit the Tampa SEO Training Academy’s Registration page. Enter promo code “5YRANNIV” at checkout to take advantage of the Five Year Anniversary Pricing and save 25% on your enrollment. This special price applies only to the January 2012 Courses.

About the Tampa SEO Training Academy

Steven Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has been a Certified Master SEO Educator with the Search Engine Academy since 2006 and has been training and consulting with Fortune 1000 companies for over 20 years. Steve has taught SEO skills to people from around the world and currently offers hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate and Group SEO training classes and consulting are also available. For more information about Steve or the Tampa SEO Training Academy, visit http://www.tampa-seo.com or call 877-736-7361.

About the Search Engine Academy

The Search Engine Academy has been offering SEO Training and Certification to participants from all over the world for 10 years. Thousands of people have been taught to utilized their proven six-step system and have seen the results for themselves, over and over again. For more information about the Search Engine Academy, visit http://www.searchengineacademy.com.

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June 14th, 2011
post by halogen-bulbs | | 0

Mobile MVNO Predictions

By Josiah William

This will no doubt be a happy new year for some mobile phone companies, a sad year for some, and a very sad year for others.

The beginning of the New Year is the time for resolutions and predictions. Let me make some predictions on who will be the winners and losers in the prepaid cellular and MVNO arena for 2006.

I will start with the small prepaid MVNOs. Bad press is better than no press; that is at least what I heard. This will probably be my only mention of this list of companies.

Accell, Airvoice Wireless, Beyond Wireless, Extreme Mobile, EZ Link, iwireless, Graffiti Prepaid, PagePlus Prepaid, Omni Prepaid, O Mobile, MobilePCS, M3 Wireless, all either have weaknesses, obstacles, or just no reason for someone to buy their product. Some are in the process of changing from TDMA to GSM technology, others are under funded, others have high costs and others have poor marketing. I wish them well, but my prediction is you have not heard of most of the companies listed above and probably never will.

I have heard some good things about Callwave, Oxygen Mobile, and Liberty Wireless, but they are no longer competitive with the new rush of major players.

Bravo Cellular is small player that has an above average program that is very similar to the larger player, STi Mobile. Bravo and STI both use Sprint and offer competitive direct dial international rates. However, STI beats the Bravo rates, phones, and distribution by a good margin. Sorry Bravo Cellular, you are not good enough, but at least I gave you a paragraph.

I will jump from small to large MVNOs and prepaid programs.

STi mobile is a division of STi. STi is a major player in the prepaid calling card market with over $200 million annually in sales. STi mobile offers nice new LG Flip phones, aggressive rates, and extremely aggressive direct dial international rates. I would have considered them a medium MVNO program, but they stepped up to large with distribution agreements with Staples, CompUSA, and other chains. I predict success for STi.

Boost Mobile offers push to talk, excellent marketing, is owned by Sprint/Nextel and seems to want to be competitive with rates. I have heard they are not always in tune with their distribution and have some technical issues. However, they have 1.9 million subscribers so I predict continued success.

Tracfone and Net10 are the same company. They were the first successful MVNO with a distribution in the Wal-Mart chain. They have a large base of profitable customers and are aggressive marketers. However, they have always been boring to me. They made a major push with the Net10 brand, but it seems to me someone could have thought of a better 2nd brand. They even advertised on American Idol. They lack any hype or great offerings. This will be a good test to see if big distribution, a current profitable base, and aggressive marketing (even though off base) are enough. I predict success this year, but that is about it.

Virgin Mobile is the largest MVNO with over 3 million subscribers. While you can get a better deal and product from other carriers, they are already successful so I predict continued success.

The Cingular Prepaid Go Phone program offers really cheap phones, pretty good service, slightly high rates and invests a ton of money in marketing. I predict success because they can buy success.

The T-Mobile prepaid program offers decent phones, aggressive advertising, competitive rates, and has the backing of T-Mobile. They also have some loyal and satisfied customers. I predict continued success.

Up and Coming Prepaid Companies

ESPN Mobile and Disney Mobile are coming, but I have no information on their programs, so I decline to comment. However, I don’t understand why someone would buy a phone from them. I could see them providing content for other providers, but not function as stand alone MVNOs. They do have plenty of money to throw at this, so see what I know.

Ampd Mobile has a lot of money with $67 million or more in private funding and a $50 million investment from MTV. They were founded by Peter Adderton (I mention his name because he seems to like his name mentioned), also the founder of Boost Mobile. They claim they will offer revolutionary functions, service, and media from their phones, geared toward the youth market. I don’t have the guts to give them a thumbs down prediction, but they utilize Verizon, who has not been a great provider of service for MVNOs. Verizon also publicly has said they can develop their own youth-oriented marketing plans. It seems Ampd has it all, but if they do not have Verizon’s support and best deal, nothing else matters. I think they are exciting and entertaining so I wish them the best.

An interesting company is IDT. They are developing prepaid wifi cellular. IDT is a major international long distance carrier. Their plans in the future are to offer low international rates through cheap wifi mobile handsets. They also currently have a standard MNVO prepaid program called TuYo mobile. IDT has not revealed which wireless carrier’s network it is using to deliver the MNVO services, but has said its partnership is with a “major GSM wireless carrier,” which narrows the field to either Cingular Wireless or T-Mobile USA. Their TuYo mobile program is very similar to STI mobile in regards to service and international rates. It is only offered in four markets and they have started cautiously. I predict IDT will have success in a few years, but looks to be playing it safe this year.

For some reason, I am excited about Helio. It may be the $450 million in funding. It may be the technology of SK Telecom. It may be the CEO who also founded Earthlink.net and Boingo Wifi. I am most excited about what SK Telecom can bring to the table. They are the leading provider in Korea and are cutting edge with high end media offerings through great phones. They also seem to know marketing and pricing. It’s almost a perfect concept, except that I think Helio will be using Verizon as their back-bone provider. As I said with Ampd, it will be interesting to see if Verizon has changed and is now willing to give competitive support and rates to an MVNO. It is not whether they can do it….. it is whether they will do it.

I am a small business owner so I hate to predict the big guys beating the small guys, but it looks to me that enough big players in the prepaid MVNO market have their act together to make it tough for the small guys. However, small business owners should not be discouraged, because it is amazing how often major companies in any industry get tangled up in their own red tape, lose their focus and understanding of their customers and market, and let the small companies clean their clocks.

About the Author: Josiah William works in marketing for aa href=”http://www.cheapphonecards.com” rel=’nofollow’>cheapphonecards.com and aa href=”http://www.dealking.com” rel=’nofollow’>dealking.com.

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April 5th, 2011
post by halogen-bulbs | | 0

Five Easy Low-Cost, No-Cost Ways to Market Online

By Angeline Plesek

Recession or no recession, it is possible to start marketing online and get a real return on your investment, especially if you can start off with little or no costs.

This doesn’t mean you’ll make a profit overnight. It doesn’t cost much money…but it does cost time, consistency and patience.

You can start by setting up with several “free” tools, but you need to devote a consistent amount of time to continue tweaking, testing and changing online elements to find what works. Oh yeah, and you need the patience because it can take weeks, months or even a year or two to really see your efforts pay off…but it will be well worth it!

Following is a list of tips to help you “jump start” your online marketing campaign even if your marketing budget has been cut.

Tip # 1) Use copy that sells. Learn to write copy that sells. (there are many free resources online to help) Many small business owners are realizing the importance of selling web copy. You can put all of your efforts into driving web traffic or sending promotional emails, but if you don’t send your prospects to landing pages or other web pages that make them take action…your web traffic efforts fail.

Tip # 2) Post useful content for your prospects. Keeping fresh and useful content on your website, or in your email marketing pieces is a great way to keep prospects interested in returning to see what you are offering them. Remember…prospects only care about “what’s in it for them.” You can write articles or borrow relevant articles from free directories that syndicate articles for free.

Tip # 3) Start a blog. Starting a blog is easy, free and is a great way to start conversations that can drive traffic to your website. You can go to wordpress.com or blogger.com to sign-up for a free blog. Link the blog to your website. It is important to keep the blog updated in order to drive traffic.

Tip # 4) Use keywords in your web pages. Make sure that each page on your website has “relevant” keywords for that web page. DON’T use the same keywords from page to page. Look at each page of your website as though it is a mini-site and use keywords that are relevant to the page topic. Use keywords in the HTML tags, image file names, alt tags, other page file names and your page content.

Tip # 5) Create pages for your business on social media sites. Create a page for your business, product or service with free social media tools such as Facebook, MySpace, Twitter and/or LinkedIn. Many business owners are starting to realize how valuable this can be for little or no cost. These sites have millions of visitors and you can potentially pull them to your business site through these social media resources.

These are just some of the ways to drive traffic. Other ways include posting ads on Craigslist, distributing press releases about your product or service online, writing and giving away free reports or e-books…and the list goes on.

If you put even just a couple of these tips into practice, you can boost your website traffic. Remember, the secret is to devote a consistent amount of time and effort to get results.

About the Author: Angeline Plesek is a freelance SEO copywriter and the publisher of The Copywriter’s Vault website, an online resource for copywriters and Internet marketers. For more Internet marketing information visit: aa href=”http://www.copywriters-vault.com” rel=’nofollow’>http://www.copywriters-vault.com.

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April 5th, 2011
post by LED-Bulb | | 0

Marketing Surveys – Cost Savings Ideas

By Marc Tillman

In this economic environment, many companies are looking for ways to save on the cost of conducting marketing surveys. Difficult choices often need to be made. This research is critical to business operations, but the budget just isn’t there for a full-scale project covering all of the nuances that need to be addressed. And budgetary restraints are often a circular issue where the results from a marketing survey might directly influence the company’s bottom line and provide an avenue for improved cash flow.

One option is to delay the marketing survey until additional dollars become available. But, if a company is flexible and can accept a scaled back approach, the project might still move forward at a reduced cost. This can be a challenging decision for a client since market research firms typically administer marketing surveys with the goal of achieving as close to a “perfect” solution as possible. Therefore, when discussions turn from how best to conduct a marketing survey to what services or deliverable can be eliminated to reduce the project fees, both the client and market research firm must “get over” the fact that the best solution is not possible within the project budget.

Our belief is that clients should not scrimp on survey design or engage in self-service design unless the person drafting the questionnaire is qualified and experienced in marketing surveys and questionnaire writing. However, many clients seem to believe that this is the first option to save on costs. Unfortunately, in-house familiarity with a company’s product or service, or a professional degree in engineering or finance, does not qualify someone to write marketing surveys. Survey design fees should generally be a low cost item for market research firms. If you don’t have the budget for a high quality survey instrument, consider not doing the project.

Before turning to the costs of data collection and what options might be available, it is often helpful for a client to focus next on reporting needs. When reporting costs are combined with survey design fees, and subtracted from the overall project budget, the end result is the amount available for data collection.

Reporting is one of those areas where a client needs to carefully consider the scope of the project and must often make difficult choices. Where marketing surveys are limited in length and/or encompass a smaller number of survey respondents, they can often be tabulated and reported in top-line format as the sole deliverable (plus the underlying data file). This allows a client to view bar charts of frequencies of responses for each question along with relevant statistics such as means, medians, and standard deviations. Most top-line reports are generated by market research firms using automated software and are a low cost item.

On the other hand, if one of the goals of the marketing survey is to compare responses of different sub-groups (such as age brackets, income levels, regions of the country, etc.), this can be a more expensive deliverable, often referred to as “banner tabulations” or “banners”. Banners allow a client to view side-by-side columns of sub-groups with notations of whether differences between banner points are statistically significant i.e., are meaningful. Fees charged by market research firms for banner tabulations are often slightly more expensive than the cost of designing marketing surveys, and can be similar in cost to the combined price of survey design and top-line reporting.

A key consideration is whether a client is comfortable working with banners or has a statistical background. For first time users, banners can be confusing and therefore a wasted expense if the client cannot fully understand the results. In these cases, an executive summary report of key statistical findings can produce a higher return on investment and can be similar to the cost of banners if there is a limited length or number of respondents. Full statistical reports are the best option if the budget allows for it.

This concludes Part 1 of our discussion on cost saving ideas for marketing surveys. The next article will address the subject of data collection and the different options that market research firms can provide. Keep in mind that the cost of survey design and reporting should be identified first, with additional price adjustments coming in other areas.

About the Author: Amplitude Research, Inc. is an independent market research firm that specializes in aa href=”http://www.amplituderesearch.com/marketing-survey.shtml” rel=’nofollow’>marketing surveys.

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March 1st, 2011
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Using Swarovski Crystal Beads to Make a Swarovski Crystal Bracelet

By Adam Hunter

Swarovski crystal beads have been perpetual favourites in jewellery making for over 100 years and their appeal is still as strong today as it was back in Victorian times. These pretty, iridescent crystals catch the light and come in a complete spectrum of colours. They can be incorporated into a wide range of jewellery making projects, but are particularly beautiful when woven into a bracelet.

By interlocking a series of loops incorporating seed beads, pearl beads and Swarovski crystal beads, you can build up a complex looking but simple to make bracelet. By simply passing the needle back through a sequence of beads, a circle is formed that can be linked to a series of similar patterns that come together to create a mesh of beads. Because of the luminescence of the surface of the crystals, this pleasing pattern catches the light beautifully and can look dazzling with more formal eveningwear. To really complete the ensemble, why not create a matching choker picking up the pearl and crystal theme of the bracelet?

For less formal wear, Swarovski crystal beads can be used to create more fun and casual jewellery, including a simple crystal charm bracelet. Adding crystal beads of different colours to a simple charm bracelet type chain gives you an instant mood enhancer even on the dullest of days! These simple bracelets are ideal for little girls, as the crystal beads come in such a huge spectrum of colours that there are bound to be some in your child’s favourite tones. As Swarovski crystal beads are very cheap to buy and easy to use, you can even encourage your children to join in and create their own jewellery. It can start a lifetime love of jewellery making and it’s rare to find a little girl who doesn’t love creating her own jewellery from beads, so why not encourage that creativity?

The simple charm bracelet pattern also has the advantages of being infinitely variable. If you tire of a certain colour combination, all you have to do is remove the crystal beads and replace them with a new colour scheme.

Swarovski crystal beads can also be used as feature beads in bead-loom work. To do this you may have to allow for a certain amount of displacement of the flat-woven seed beads, so it’s best to sketch your design first on grid paper (with each square representing a seed bead to give you a concept of the pattern). This way you can see exactly where in the design your Swarovski crystals will sit and how many seed beads you will have to omit from the pattern to compensate for the displacement and keep the bracelet from distorting.

Swarovski crystal beads have been used in jewellery making for over a century and their continued popularity is testament to the sheer quality and range of jewellery you can design incorporating these iridescent gems. Cheaper than using semi-precious or even precious stones, Swarovski crystals bring a dazzling sparkle to any type of jewellery, even formal eveningwear styles. They can be used to liven up simple jeans and tee shirt or give you a touch of glamour and individualism at work. Through their sheer versatility, it’s no wonder that they remain a perennial favourite in jewellery making.

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